Kev Lag Luam Kev Lag Luam & WayFinding kev kos npe cov chaw tsim khoom txij thaum 1998.Nyeem ntxiv

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Teeb koj txoj kev lag luam: Qhov cuam tshuam ntawm cov cim rau cov khw lag luam

Nyob rau hauv kev sib tw ntiaj teb ntawm cov khw pa taws, nyiam cov qhua tuaj noj mov thiab tsim cov cim nco txog tus kheej yog qhov tseem ceeb. Daim paib tsim qauv zoo yog lub cuab yeej muaj zog uas tuaj yeem cuam tshuam koj lub khw txoj kev vam meej. Ntawm no yog li cas lub cim tuaj yeem ua tau qhov sib txawv:

1. Khawb kom zoo thiab nce pom kev:

Daim paib captivating yog thawj qhov kev xav rau cov neeg yuav khoom muaj peev xwm. Cov khw pa hluav taws tau muaj txiaj ntsig ntau ntawm cov cim uas ci, xim, thiab kev ntes cov chaw, tshwj xeeb yog cov chaw siab. Qhov muag-ntes cov ntsiab lus xws li neon teeb lossis cov xim bold tuaj yeem kos cov neeg nyob rau hauv deb, koj muaj cov khoom thiab kev pab cuam uas koj muaj [2, 3, 4].

2. Kev sib txuas lus koj hom cim npe:

Koj lub cim yog tus sawv cev ntsiag to rau koj hom. Nws yuav tsum muaj kev cuam tshuam txog tus xeeb ceem tshwj xeeb thiab huab cua ntawm koj lub khw. Txiav txim siab siv lub logo, mascot, lossis cov txheej txheem xim tshwj xeeb uas pib nrog koj cov neeg tuaj saib lub hom phiaj. Daim paib tsim tau zoo tuaj yeem tsim cov cim tau thiab tsim kev nkag siab thiab kev ntseeg [5].

3. Txhawb cov khoom lag luam lossis cov kev pabcuam:

Koj puas ua tshwj xeeb hauv cov luam yeeb ntawm cov luam yeeb lossis cov khoom lag luam zoo? Tshaj tawm cov tshwj xeeb no rau koj daim paib kom cov neeg siv khoom thiab kos rau cov neeg uas tab tom nrhiav rau qhov koj muab.

4. Tsim kev zoo siab txais tos cua:

Daim paib kos npe tuaj yeem tsim lub suab rau koj lub khw. Ib qho kev tsim qauv sov thiab caw tuaj yeem tsim kev nkag siab ntawm zej zog thiab txhawb cov qhua tuaj noj mov mus rau hnub so thiab xauj.

Cov lus qhia rau xaiv cov pa luam yeeb zoo meej kos npe:

Qhov chaw: Xav txog qhov kev tso kawm ntawm koj lub cim. Nws puas yuav pom ntawm ob txoj kev tsheb khiav thiab cov neeg taug kev?
Cov Cai: Nco ntsoov ua raws li lub zos zoning thiab tso cai rau kev kos npe.
Kev nqis peev: nqis peev peev hauv daim paib ua los ntawm cov ntaub ntawv zoo uas tuaj yeem tiv thaiv cov ntsiab lus.
Kev Txij Nkawm: Yooj yim los tswj cov cim yuav txuag koj lub sijhawm thiab nyiaj hauv lub sijhawm ntev.
Los ntawm kev nqis peev hauv cov paib tsim tau zoo, koj tuaj yeem nqa koj cov pa luam yeeb mus rau qib tom ntej. Daim paib uas yog ob qho tib si sib tham thiab txaus nyiam tuaj yeem nce ntxiv hom kev paub txog hom, nyiam koj cov neeg yuav khoom tshiab.
Thaum lub sijhawm ci ntsa iab, cov cim qhia yog qhov pib zoo, cov khw pa taws tuaj yeem nqa lawv cov paib hluav taws xob mus rau qib tom ntej nrog cov qauv tsim muaj tswv yim thiab kev xa xov zoo. Nov yog qee cov tswv yim los rau txim rau koj lub tswv yim:

Lub tswv yim tsim tswv yim:

Vintage zoo saib: puag ib qho nostalgic vibe nrog ib qho kev xaiv ntsej muag neon lossis cov ntoo uas muaj ntoo Qhov no tuaj yeem tsim kev txiav txim siab ntawm cov cuab yeej cuab tam thiab zoo rau koj lub khw.
Cov ntsiab lus 3D: Qhov muag-ntes 3D cov ntsiab lus tuaj yeem ntxiv qhov tob thiab qhov loj me rau koj lub cim. Qhov no tuaj yeem yog ib yam dab tsi los ntawm cov luam yeeb ntxhiab tsw rau cov pa luam yeeb sab nraud.
Sib tham sib tham: Xav txog kev koom ua ke sib tham zoo li touchscreens lossis suab sensors uas qhia cov ntaub ntawv khoom lossis muab tshwj xeeb.
Digital signage: Siv cov digital signage los qhia cov duab cov duab, kev tshaj tawm, lossis txawm tias cov neeg siv khoom tim khawv. Qhov no tso cai rau cov ntsiab lus tseem ceeb thiab hloov tshiab yooj yim.
Kev xaiv tsim tsim:

Cov neeg tuaj saib lub hom phiaj: Tailor koj kos npe tsim qauv rau resonate nrog koj lub hom phiaj. Xav txog lawv lub hnub nyoog, nyiam, thiab dab tsi yuav ua rau koj lub khw tsis txaus siab rau lawv.
Teeb pom kev zoo: teeb pom kev zoo yog qhov tseem ceeb rau cov neeg nyiam mloog, tshwj xeeb tshaj yog thaum tsaus ntuj. Neon cov cim yog ib qho kev xaiv classic, tab sis LED xaiv muab kev ua kom muaj zog thiab cov xim tshee. Txiav txim siab siv tus dej dimmer hloov mus kho qhov ci ci raws lub sijhawm ntawm lub sijhawm.
Cov xim Psychology: xim tuaj yeem evoke cwj pwm txawv thiab caw cov kev yuav khoom. Cov xim sov xws li xim liab thiab txiv kab ntxwv tuaj yeem tsim kev nkag siab sai, thaum txias xim zoo li xiav thiab ntsuab tuaj yeem txhawb kev so. Tshawb nrhiav cov xim hlwb los xaiv cov xim uas haum nrog cov duab koj xav tau txoj haujlwm.
Yooj yim yog qhov tseem ceeb: Thaum koj xav tau koj daim paib yog qhov muag pom, zam dhau kev siv ntau dua nrog nws nrog cov ntaub ntawv ntau dhau. Khaws cov lus meej thiab meej, siv cov lus yooj yim-nyeem thiab cov xim sib piv.
Nco ntsoov:

Ua raws cai: Nco ntsoov rau cov kev cai hauv zos txog kev kos npe.
Kev Saib Xyuas: Nqis nqis peev rau hauv lub cim zoo uas qhia txog kev tshaj lij ntawm koj txoj kev lag luam.
Tso cai: Tau txais ib qho ntawv tso cai tsim nyog ua ntej txhim kho koj lub npe.
Los ntawm mus dhau cov hauv paus thiab kev tsim cov ntsiab lus muaj tswv yim thiab kev txawj tsim qauv thiab kev txawj xav kos duab tuaj yeem dhau los ua cov khoom lag luam muaj zog uas tau ua rau koj sib tw ntawm kev sib tw.

 


Lub Sijhawm Post: Lub Tsib Hlis-23-2024